Fill Your Cup, Not the Landfill
Our campaign aims to raise awareness about the environmental impact of single-use plastics and inspire Starbucks customers—particularly eco-conscious women aged 18–40—to adopt reusable cups and sustainable habits. We offer a unique line of collectible, globally inspired reusable cups that celebrate individuality, sustainability, and style, making eco-conscious choices feel trendy, fun, and impactful.
This design represents our vision for the reusable cup, with this particular version inspired by Japan. Each cup features interchangeable sleeves that reflect the culture and aesthetics of different countries.
We designed an adaptable logo that changes based on the country each cup represents, allowing the cup sleeves to vary in style and reflect unique cultural elements. For this campaign, we focused on three countries—Japan, Italy, and France—each featuring its own distinct, collectible sleeve design. The cups are reusable, promoting sustainability, while the collectible sleeves add a fun and personalized element that encourages continued use and engagement.
